Innovate Apparel

Needed a rigorous content and keyword strategy across a wide, multi-category product catalog to compete against established US manufacturers.

Conducted full SEO audits and competitor benchmarking across eight product categories (underwear, t-shirts, polos, hats, jeans, jerseys, sportswear, and private label) to identify keyword and content gaps. Built keyword-mapped writer guides, delivered as detailed documents standardizing on-page structure, keyword placement, and content depth per category, tailored specifically to a B2B audience and validated using GSC data.

• Competitor benchmarking across 8 product categories
• Keyword-mapped writer guides per category
• Validated, GSC-informed content prioritization

A rigorous, replicable content strategy framework across a wide product catalog, showcasing audit depth for buyers evaluating a full engagement.