Technical SEO: Your Content Can't Rank If Google Can't Crawl It Properly
Technical SEO covering Core Web Vitals, crawlability, indexing, and structured data, fixed at the source, not patched over.
What Is Technical SEO?
Technical SEO is the infrastructure layer of search: the crawling, indexing, site speed, and structured data work that determines whether search engines can access and understand your site at all. It's different from content or on-page work in one key way, it doesn't make your pages more relevant to a search, it makes sure Google can actually see and rank the relevant pages you already have.
Most sites carry more technical debt than the owner realizes, typically somewhere between 20 and 50 unresolved technical issues at any given time, ranging from minor to genuinely rank-limiting. None of it shows up from looking at the site normally; it only surfaces through a proper crawl and log analysis.
Signs You Need Technical SEO
These are the clearest signals your site has technical problems holding it back:
- A drop in organic traffic or rankings with no obvious content or competitor explanation
- You've recently migrated, replatformed, or redesigned the site
- Pages you know are good content still aren't ranking where they should
- Google Search Console shows crawl errors, index coverage issues, or excluded pages
- Your site is slow, especially on mobile, or fails Core Web Vitals checks
- You're not sure whether Google can even reach every important page on your site
Everything this service covers.
Core Web Vitals optimization
LCP, CLS, and INP fixes that hold up under Google's real-world field data, not just a lab score.
Crawl budget and indexing cleanup
Fixing the pages Google's wasting time on so the ones that matter get crawled and indexed.
Structured data/schema for rich results and AI citations
Schema markup that qualifies you for rich snippets and gets pulled into AI answers.
Site architecture and internal linking restructure
A URL and linking structure search engines can actually understand and prioritize.
Migration support for domain changes/replatforming
Redirect mapping and technical checks so a migration doesn't tank your rankings.
Log file analysis
Seeing exactly how Googlebot is crawling your site, not guessing from Search Console alone.
Technical SEO vs. On-Page SEO
The two get confused constantly because they're both called 'SEO,' but they solve different problems. Technical SEO is the infrastructure layer, crawling, indexing, site speed, structured data, that determines whether search engines can access and understand your site at all. On-page SEO is about relevance: titles, headers, content, and keyword targeting on the pages that infrastructure exposes.
Put simply, technical SEO gets you into the race, on-page SEO is how you run it. A page with brilliant content but broken indexing never gets seen. A perfectly crawlable site with thin, irrelevant content doesn't rank either. Most sites that plateau need both, but if you've never had a technical audit, that's usually the more urgent gap.
What Affects Technical SEO Pricing
Technical SEO is priced two ways: a one-time audit and fix, or an ongoing retainer. Industry-wide, a one-time technical audit typically runs $500 to $5,000 depending on site size and complexity, with enterprise-level sites running higher. Ongoing retainers for continuous monitoring and optimization usually run $1,000 to $5,000+ a month. A few factors decide where a specific site lands:
- Site size and platform: a small WordPress or Shopify site costs less to review than a large custom or headless build
- How much technical debt has built up: a site that's never been audited usually needs more work than one with regular check-ins
- One-time vs. ongoing: a single fix-it engagement costs less upfront than continuous monitoring, but sites that change often benefit more from the latter
- Implementation: fixing what the audit finds is separate from the audit itself, budget roughly 1.5 to 2 times the audit cost for implementation in the first year
How the growth actually happens.
Discover
Understand your business, competitors and growth potential.
Audit
Full technical, content and AI-visibility diagnostic.
Strategy
A prioritized roadmap tied to your actual goals.
Implementation
Technical fixes, content, and authority building, shipped.
Growth
Monthly reporting and continuous scaling of what works.
Questions about Technical SEO.
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Free SEO growth plan. No jargon, no lock-in, just a clear roadmap.