SEO Audit & Strategy: Find Out Exactly Why You're Not Ranking
A full SEO audit covering technical health, content, and your real competitors, delivered as a prioritized action plan, not a 40-page PDF you'll never open.
What Is an SEO Audit?
An SEO audit is a full diagnostic of your website's ability to rank and perform in search: technical health, on-page content, backlink profile, and how you actually stack up against real competitors. Done properly, it isn't a list of issues found, it's a clear answer to why you're not ranking where you should be, and what to do about it.
That distinction matters. A lot of what gets sold as an audit is an automated crawl report: hundreds of flagged issues with no sense of which ones are actually costing you rankings. A real audit interprets that data against your specific business, your competitors, and your goals, then turns it into a plan.
Signs You Need an SEO Audit
An audit is worth doing proactively, but these are the clearest signs it's overdue:
- Organic traffic has dropped, or rankings have quietly stopped improving for months
- You redesigned, migrated, or replatformed recently and aren't sure what broke
- Traffic is holding steady but leads or sales from it are falling
- Your PageSpeed or Core Web Vitals scores are consistently poor, especially on mobile
- You're not sure how much of your site Google is actually indexing
- You've only ever run a free tool and fixed what it flagged, never a professional audit
Everything this service covers.
Full technical crawl
Indexing, crawl errors, speed, mobile usability.
Content gap analysis vs. your top 3 real competitors
What they rank for that you don't, and why.
Backlink profile audit with toxic links flagged
Link quality, anchor text patterns, and disavow candidates.
AI-search readiness check
Schema, structured data, entity clarity.
A prioritized 90-day roadmap ranked by impact vs. effort
What to fix first, and why it matters more than the rest.
Competitor benchmark report
Where you actually stand against the 3 sites you're really losing traffic to.
What Affects SEO Audit Pricing
SEO audit pricing varies widely because the work itself varies widely. Industry-wide, a small business or local site audit typically runs a few hundred to around $1,500, while a large e-commerce catalog or enterprise site with years of technical debt can run into the thousands. Where a specific engagement lands depends on a few concrete factors, not a fixed price list:
- Site size: a 15-page site takes far less time to properly review than a 2,000-product catalog
- Technical complexity: custom-built and headless sites often need deeper investigation than a standard WordPress or Shopify setup
- Competitive depth: benchmarking against 3 real competitors takes more work than a surface-level scan
- Scope: a technical-only audit costs less than a full technical, content, and backlink audit
A Free Audit Tool Isn't the Same Thing
Free and automated tools are genuinely useful for spotting surface-level issues: broken links, missing meta tags, a slow-loading page. What they can't do is tell you which of those issues is actually costing you rankings, or how they connect to each other.
A professional audit interprets that same data against your specific competitors, your actual rankings, and your business goals, then prioritizes it into a plan. If an audit doesn't ask about your goals, your audience, or your competitors before starting, and doesn't end with a roadmap, it's closer to a free tool with a price tag attached.
How the growth actually happens.
Discover
Understand your business, competitors and growth potential.
Audit
Full technical, content and AI-visibility diagnostic.
Strategy
A prioritized roadmap tied to your actual goals.
Implementation
Technical fixes, content, and authority building, shipped.
Growth
Monthly reporting and continuous scaling of what works.
Questions about SEO Audit & Strategy.
5 to 7 business days for most sites, longer for large or highly technical catalogs. You'll get a kickoff call first to confirm scope, so there are no surprises on timing.
Yes. You get a prioritized 90-day roadmap ranked by impact versus effort, not a 40-page PDF that lists every possible issue with no sense of what matters. Every recommendation is tied to a specific reason it's worth fixing.
Yes. The scope adjusts to your site's size and complexity, a 15-page local business site gets a different depth of audit than a 2,000-product catalog, but the same rigor.
No. You own the roadmap either way. Some clients implement it with their own team, some bring me in for specific items, and some move into an ongoing engagement. There's no obligation attached to the audit itself.
Most businesses benefit from a full audit once or twice a year, plus one anytime you make a major change: a redesign, a migration, or a significant shift in content or SEO strategy. Between full audits, keeping an eye on Search Console catches most regressions early.
A technical SEO audit focuses specifically on crawlability, indexing, site speed, and Core Web Vitals. A full SEO audit includes all of that plus content, keyword, and backlink analysis, the technical audit is really one component within the broader one.
Let's talk about SEO Audit & Strategy.
Free SEO growth plan. No jargon, no lock-in, just a clear roadmap.